We didn't have any testing of exit codes on failure, other than
checking that they were not 0. This patch changes that so we always
check. Since we have the special exit code 2 (set by `clap`) for
incorrect command line, I've replaced some testing of error messages
by testing of just the exit code.
As part of this, I also fixed `jj branch --allow-backwards` to
actually require `-r` (it didn't before because having a default value
means the argument is considered always provided).