diff --git a/cli/Cargo.toml b/cli/Cargo.toml
index f40316c47..261fef02d 100644
--- a/cli/Cargo.toml
+++ b/cli/Cargo.toml
@@ -84,3 +84,8 @@ packaging = []
 test-fakes = []
 vendored-openssl = ["git2/vendored-openssl", "jj-lib/vendored-openssl"]
 watchman = ["jj-lib/watchman"]
+
+[package.metadata.binstall]
+# The archive name is jj, not jj-cli. Also, `cargo binstall` gets
+# confused by the `v` before versions in archive name.
+pkg-url="{ repo }/releases/download/v{ version }/jj-v{ version }-{ target }.{ archive-format }"